SUPrents: Stand Up Paddleboard Revolution

Scott Allen getting ready for another SUPrents exploit
Scott Allen getting ready for another SUPrents exploit

The Art of the Paddleboard Meeting

written by Mackenzie Wilson | photography by Shane Young

Paddleboards. Everybody wants one, but nobody wants to deal with wrestling one from the garage, to the top of the car, onto the water and back. In 2015, Scott Allen, the co-owner of SUPrents, was right there with every other struggling vacationer. “I was in Maui and we rented a paddleboard. It was old and about $85 for the day. They dropped it off at our hotel which was nice, but then we were stuck,” Allen said. Logistically, the rental was a nightmare. Allen didn’t plan how he was going to get the board from his hotel room to the beach and remembers thinking, “There’s got to be a better way.”

After hearing about a similar experience from his longtime friend, Eric Lindstrom, the two flirted with the idea of a business shipping inflatable paddleboards to people. Inflatable boards meant they could be easily carried to the water, pumped up on the spot and put away afterward. It also meant they could be shipped across the country. “The inflatables have gotten lighter and stiffer. They tend to paddle like a regular paddleboard, but they’re a lot more durable and a little more forgiving,” Allen said. “I think 95 percent of people just want to get out and experience the outdoors and paddle around. If you want to race or surf, then you’re going to want a hard paddleboard.”

Allen and Lindstrom dove in. They bought a fleet of inflatable paddleboards and opened up rentals to the entire country through their website “It would have been smart to limit it to Washington and Oregon where we live, but we assumed all of our business would be in Hawaii,” Allen said.

Paddleboards for all

Since day one, SUPrents has offered free shipping. “It doesn’t matter where the paddleboard is going. It’s free shipping both ways,” Allen said. The team often gets emails asking if what they’re offering is too good to be true. “I think some people are taking a leap of faith with us,” Allen said. “They’re wondering how the shipping system actually works.” After setting up the rental online, the board is shipped straight to the client, then once the rental is over, the client puts the paddleboard back in the box it arrived in and slaps a pre-paid label on it. SUPrents sets up the pickup.
Scott Allen getting ready for another SUPrents exploit

The paddleboards for rent range from 10 feet to the Megalodon—a 50-pound, 15-foot-long inflatable paddleboard that carries up to seven adults. The startup also plans to offer kayaks the same way in the near future. “Some people are hesitant to try standup paddleboarding, but their kids want to, so to be able to rent everything in one place, that’s the ultimate goal,” Allen said. Last spring, a public school in Chicago rented thirty-five boards for P.E. class. The opportunity to rent in bulk is something the pair hopes to explore more. Allen and Lindstrom understand not everyone has thousands of dollars to purchase a paddleboard. “You don’t need to spend that kind of money on something that you’re going to use once a summer,” Allen said. SUPrents paddleboards can be rented for as few as two days in California and the Pacific Northwest, and up to two weeks across the country. Renting one 10- to 12-foot board for two weeks costs between $229 and $289 and the boards can be paired with automatic pumps and life jackets. “We felt like we were being gouged when we were renting and we didn’t want to do that to other people,” Allen said.

Not only are their homes in Spokane and Bend, Oregon, overflowing with paddleboards, they’re also overflowing with pride. “When we get orders, we give a little virtual high five,” Allen said. One of their favorite things is to see where the board is headed. “Even though it costs more to ship to the East Coast, it’s always kind of exciting to see an order from there,” he said. Allen puts a pin on a map of the United States on each place they send a board. SUPrents primarily ships to the West Coast, but orders have started to spread across the country. “It’s an amazing feeling every time we get to put a new pin on the map,” Allen said. “Our paddleboards are going to places I’ve never even been. It blows my mind.”

Join the Conversation

1 Comment

Leave a comment

Leave a Reply